Claire Baxter Claire Baxter

What type of content can I put on my digital signage screen?

What kind of content should I put on my digital signage screen?

Digital signage solutions can be used both inside and outside of your business. In the window or close to the main door are typical outdoor-facing settings to draw attention to what’s available inside. Impact Media Live offer the best top quality, LG and Samsung sun-readable high bright digital signage screens, impact media live customers will clearly be able to see the information versus using a traditional TV or a sub standard digital signage screen which are not usually high bright or good quality

Inside the business using screens at the point of sale, or where customers are waiting is a great idea. Give them something to look at rather than their phone!

Think about your business and your goals. Do you have these planned out? What are your short term v long term aims. Digital signage can help you achieve both. Having a monthly business plan to include promotions, team updates, coming soon news, even including our social media feed can all massively encourage potential clients into your business and impact media live can design content to support these goals. We will use both still and video content, making your playlist super engaging and so much better than boring posters or light boxes in your window.

Once inside, what are you going to upsell? Is it a new service that’s being launched or do you have an event you want to sell tickets to, or is there a complimentary product that you could recommend they buy (think probiotic if you were on an antibiotic, or a special shampoo if you were in for a hair cut…) the examples are wide reaching. Always include a ‘call to action’. Examples could include - win, save now, special offer, book now… etc. These words evoke a sense of urgency and encourage a swift call to action by the customer.

The impact media live team are here to guide and support with your content ideas and design. We can help you to create a template to put down all your ideas for monthly promotions, weekly offers, key new ideas, and how you’d like to communicate these to your target audience.

Get in touch with us to organise a full site survey and we can recommend the best option for your business.

Read More