What are the benefits of using Digital Signage?

Digital signage screens are an increasingly popular way for businesses in multiple sectors to communicate effectively with their target customers. Screens can be used in a variety of ways to display advertisements, menus, promotions, announcements, team images and more. In this blog post we’ll explore some of the benefits of using digital signage screens for your business.

1.Improved Communication

Digital signage screens allow you to communicate with your audience in an engaging and dynamic way. No more boring posters that cost a fortune to print! Digital signage allows information to be displayed in real time, making it easy to keep your customers and employees informed about current events, special offers and promotions. This improves communication and helps to create a more engaged and informed audience.

2. Increased sales

Digital signage can be used to promote new products, services or special offers which will in turn increase sales. By displaying eye-catching and informative content you can capture the attention of passersby and encourage them to come inside and make a purchase. At point of sale, encourage upsell and additional complimentary products.

3. Reduced costs

Digital signage can help reduce costs associated with traditional print advertising. With digital signage you can create and display content quickly and easily without the need for costly printing and distribution. This will save your business money in the long run.

4. Increase brand awareness

Digital signage can be used to promote your brand and increase awareness among your target audience . By displaying your company logo, slogans and other branding elements you can reinforce your brand identity and help customers to remember your business versus your competition.

5. Improved customer experience

Digital display screens will enhance the customers experience by providing helpful information. By providing this in a clear and concise way you will help customers to better navigate your business and understand the product / service that best suits them.

In conclusion, digital signage screens offer a range of benefits for businesses looking to improve communication, increase sales, reduce cost, increase brand awareness and improve the customer experience. By leveraging this technology, businesses can create engaging and informative content that captures the attention of their target audience and will ultimately drive their business success.

What type of content can I put on my digital signage screen?

Digital signage solutions can be used both inside and outside of your business. In the window or close to the main door are typical outdoor-facing settings to draw attention to what’s available inside. Impact Media Live offer the best top quality, LG and Samsung sun-readable high bright digital signage screens, impact media live customers will clearly be able to see the information versus using a traditional TV or a sub standard digital signage screen which are not usually high bright or good quality

Inside the business using screens at the point of sale, or where customers are waiting is a great idea. Give them something to look at rather than their phone!

Think about your business and your goals. Do you have these planned out? What are your short term v long term aims. Digital signage can help you achieve both. Having a monthly business plan to include promotions, team updates, coming soon news, even including our social media feed can all massively encourage potential clients into your business and impact media live can design content to support these goals. We will use both still and video content, making your playlist super engaging and so much better than boring posters or light boxes in your window.

Once inside, what are you going to upsell? Is it a new service that’s being launched or do you have an event you want to sell tickets to, or is there a complimentary product that you could recommend they buy (think probiotic if you were on an antibiotic, or a special shampoo if you were in for a hair cut…) the examples are wide reaching. Always include a ‘call to action’. Examples could include - win, save now, special offer, book now… etc. These words evoke a sense of urgency and encourage a swift call to action by the customer.

The impact media live team are here to guide and support with your content ideas and design. We can help you to create a template to put down all your ideas for monthly promotions, weekly offers, key new ideas, and how you’d like to communicate these to your target audience.

Get in touch with us to organise a full site survey and we can recommend the best option for your business.